Playground is where we explore new ideas. What will be possible on the web in the next 5 years? Can a website interface be closer to a mobile app? What are the new possibilities for making brands unique in the digital world? Below we present outcomes of our explorations.
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We recreated Apple’s animation engine, directly implementing physical properties like mass, stiffness, and damping. This allows motions to feel natural and responsive, adapting dynamically to interactions without relying on fixed durations or speeds.
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Inspired by Louis Vuitton valentine’s day gifts microsite, we built our own concept site. The experiment includes a product carousel developed in a mobile-first fashion and app-style overlays for ‘Place in Cart’ and ‘View details’
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Can a website feel more like an app? We tested a new native View Transition API. Look at the bottom panel that nicely morphs into Add to Bag, while the rest of the page slides in smoothly. To preview this experiment on your iPhone you need at least iOS 18.2.